A REALTOR WHO WORKED FOR LOCAL BUILDERS
ROBERT CASELLA has worked for three builders in the local community: Lennar Homes, Neal Communities, and KB Homes. His experience with the builder has enabled him to effectively negotiate a consistently more favorable result for his customers in the new home market.
For questions, you can reach him at firstname.lastname@example.org or 941.961.4037.
Representation. The builder representative may come across as real estate agent who is working for your best interest. However, the representative is a salesperson for the builder, and they are acting in the builder's best interest, not yours. Their job is to get the maximum amount of money for the builder! One of the best analogies I heard regarding this subject:
When a Buyer deals directly with the builder representative
(where the builder pockets the buyer's agent commission),
it is like the Buyer paying the builder NOT to have representation.
Negotiation. Hey, there is no doubt that a Buyer can negotiate effectively. In today's world of internet proliferation, Buyers come armed with information that help during negotiations. While these negotiations can be effective, a seasoned Realtor--especially one that has worked for multiple builders--will know what incentives are typical and customary, what upgrades are worth the money, how to compare alternative financing, and the best way to apply builder concessions to produce an optimal result. There are certain questions that, if asked, will enhance your leverage during negotiations.
Buyer Agent Cost. That 3% commission--it has to go somewhere, right? The Buyer does not pay a commission--the Seller pays it. Reputable builders simply absorb this commission as a cost of doing business. In fact, in many cases builders pay bonuses and incentives to the agents above the standard commission structure. Does that sound like the builder is concerned about paying a 3% commission? The point here is that they take the business as it comes. Why not protect yourself with someone who represents you?
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Listing data comes from My Florida Regional MLS.
Listing information last updated on February 21st, 2017 at 2:18am AST.